Sainsbury's launches World's first Blind Football computer game


Blind Football.jpgHere’s something a little bit different. Sainsbury’s has announced the world’s first Paralympic Blind Football game to coincide with the London 2012 Paralympic Games.

Created by content agency Drum in conjunction with digital agency Chunk and Channel 4, it features Olympic ambassador David Beckham and allows gamers to experience what it’s like to play Blind Football, the first of its kind showcasing this complex Paralympic sport.

Undertaking a series of challenges – including learning how to pass, tackle, dribble and score – users have to rely on the sounds they hear instead of sight. Using 3D sound, players are promised an immersive game experience giving a real taste of what it’s like to play Blind Football. The game is hosted on a Sainsbury’s dedicated microsite on Channel 4’s website:

Sainsbury’s is also providing customers across the UK with the opportunity to win tickets to the Paralympic Games through an in-store promotion and online competition – increasing the chances to get involved with the Paralympic Games.

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