Those iPad Mini rumours just won’t go away, with the New York Times the latest publication claiming to have met with a source confirming its existence.
Speaking with “several people with knowledge of the project” over in Cupertino, the New York Times are now stating that Apple are indeed lining up a release for the pint-sized tablet this year. The NYT have even stuck their necks out with a specific size, claiming that it will land with a 7.85-inch screen.
With a smaller screen also looks set to come a smaller price tag, with the New York Times stating that the iPad Mini will be priced significantly cheaper than its $499 9.7 inch older brother.
Former Apple manager Leslie Grandy (now a start-up consultant) stated that she believed there was definitely a market for the smaller iPad, pointing particularly to handbag-weilding female commuters.
“I really do feel like this is the sweet spot for them”, she said.
However, Apple will face stiff competition in the 7-inch tablet space. As well as Google’s forthcoming Nexus 7 tablet, the Cupertino company will be going head-to-head with the Amazon Kindle Fire, which itself is expected to have a successor before the year is out.