2011 had an Appy Christmas with 1.2 billion app downloads over holiday period
Did you have a Happy Christmas? How about an Appy Christmas? If you picked the latter, you’re not alone. According to new research by analytics company Flurry, 1.2 billion apps were downloaded to Apple and Android devices in a Christmas week app-buying frenzy.
The figures, collated between Christmas Day and New Year’s Eve, also revealed the week to be one among the highest of device activations too, with an estimated 20 million new devices across both platforms activated.
Looking at the app download figures country by country, the USA claimed the most app downloads with 509 million of the 1.2 billion. China nabbed 99 million apps, with 81 million downloads going to the UK in third place.
It may sound like a massive jump, considering the Apple App Store manages on average just around 1 billion downloads in a whole month, but it’s a trend Flurry expect to see rising.
“Looking forward to 2012, Flurry expects breaking the one-billion-download-barrier per week will become more common-place. While iOS and Android growth continues to amaze, the market is still by all measures relatively nascent,” said Flurry’s Peter Farago in the post.
Click here for more on the world’s holiday season download habits.