Panasonic returning to mobile market with rugged Android smartphone

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panasonic-oled-smartphone.jpgPanasonic are gearing up to release a brand new Android smartphone in March 2012, their first European mobile offering since 2006.

Little is known about the device at present, beyond its Android innards, reportedly thin size and “D-shape design,” and its 4.3 inch OLED screen running at 960 x 540 (qHD) resolution.

The phone is also said to be waterproof and dustproof, likely positioning the phone in the mid-range of the market. NFC features have also been teased.

Launching in Europe first before rolling out to Asian territories like China and Japan, Panasonic’s next blower will see the company testing the waters of the market as they aim to reach 1.5 million smartphone sales in Europe over the next 12 months.

That’s in preparation for a massive push later in the decade, with Panasonic looking to have sold 15 million phones in 2016, the majority of which is hoped to be from outside Japan.

Gerald Lynch