Google zeitgeist : Rebecca Black beats Apple as 2011's top searches revealed

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Google have revealed their 2011 zeitgeist list, rounding up the most searched-for terms on their dominant search engine over the past 12 months.

Celebs, memes, tech and games all make the list, with “Friday” viral pop star Rebecca Black announced as the number one rising search across the globe, landing ahead of Apple and their products the iPad 2 and the as-yet-unannounced iPhone 5. The tech company’s legendary late CEO Steve Jobs also ranked highly.

Further down the global lists and console shooter Battlefield 3 proved very popular, ranking higher than Call of Duty: Modern Warfare 3 despite the fact that the later has just overtaken Avatar in terms of the speed with which it earned its first billion dollars. Overall, the tech-heavy list suggests that globally gadget and gaming fans are a dominant force when seraching the web.

Delve deeper into the localised top searches and things are a little different in the UK, with Fifa 12 a popular game search, as were the iPhone 5, Royal Wedding, late Jackass prankster Ryan Dunn and popstars Adele and Ed Sheeran.

The UK also ranked as the top overall search user, showing we’re a bit lazy when it comes to typing out a full .com domain address. We let Google do all the hard work!

The full list of top 2011 UK search terms through Google is as follows:

1. Facebook

2. YouTube

3. Hotmail

4. Ebay

6. Google

7. BBC

8. Amazon

9. Argos

10. Yahoo

For more info, visit googlezeitgeist.com

Gerald Lynch