Google TV takes a stumble, cuts price to boost demand

Share

google-tv.jpg

Logitech, the only company that’s currently selling the Google TV, has cut the price of the device by more than half following disappointing sales.

Originally launched at $300 last October, now the “Revue” Google TV can be yours for just $99. This is not a response in preparation to launch a new Google TV, reports the FT, as all Revue boxes will be eligible for upgrades when a new version of the software is launched at the end of the summer. At this point, all existing customers will receive an upgrade.

Logitech has said the price cut is intended to boost product uptake, but the group admitted that in spite of a price cut to $250 back in May, demand failed to materialise. It now seems stronger measures are needed. The new price puts the Google TV at the same level as the Apple TV, which has fewer functions. The Google product gives you a wireless keyboard, allows web browsing and lets you stream content from computers located around the house.

The upgraded version of the Revue, due at the end of the summer, will be built on Android 3.1. It will offer a simplified user experience and access to the Android Market – two elements for which Google has received criticism.

UK consumers cannot yet buy the Google TV, but the progress of the technology is of interest as it affects how soon we can expect an international launch. The initial launch of the Apple TV many years ago proved the world was not yet ready for what was in essence a good idea, and from the first stumbles of the Google TV it could seem not much has changed.

ShinyJess

6 comments

  • But as for iPad, the greatest product defects is that iPad doesn’t support flash video, DVD or some of video format. there is no doubt that it will cause a great deal of trouble for those who are eager to watch favorite movie on iPad. so there is no way out but to use a third-party application like iPad video converter mac. Compared with the iPad, if Kindle really have so big advantage, then don’t hear the voice of iPad users to transfer.

    At the end of June was in a report saying: “there are tentative signs that already started buying Kindle iPad users and also turned to apple’s iBookstore.” Volcker said: “iPad users buy ebook quantitKy exceeded our expectations, former 65 days the download will be more than 500 million, equivalent to each equipment.” download 2.5 this The Kindle download three books with each level of basic quite.

    From a long-term point, it is still hard to say that Kindle will not be replaced as iPad multi-function equipment. Of course, Amazon can say there will be 20th generation Kindle, but unless amazon released the Kindle has courage to make public the real sales volume or to be convincing.

  • thanks for sharing such good tips,I was very happy to seek out this site.I wanted to thank you for this great learn!! I undoubtedly enjoying every little bit of it and I have you bookmarked to check out new stuff you post

Comments are closed.