Justin Timberlake may have only recently nabbed himself an ownership stake in the flailing social network MySpace, but it seems the SexyBack star already has big plans for the website. Chief among these is a possible X-Factor style talent contest, aimed at raising the profile of MySpace’s newly-focussed musical leanings.
“Whether it becomes a talent competition or something like that, those are things that we will still flesh out. We definitely want to bring the industry back to MySpace to really look at the talented people that have put their faces there,” said Timberlake’s manager Johnny Wright to the Hollywood Reporter.
So dedicated does the star seem to be to rejuvinating the website that within hours of Specific Media buying MySpace from News Corp, he sent an email to Wright in the early hours of the morning which read “Are you up? My mind is going dizzy with ideas. I need to talk.”
“There’s a need for a place where fans can go to interact with their favourite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place,” said Timberlake just after the acquisition of the social network.
“Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalise Myspace by using its social media platform to bring artists and fans together in one community.”
Timberlake is said to have a dedicated team working for him at MySpace, where he will have his own office.
Specific Media bought MySpace from News Corp last Wednesday (June 29th) for the measly sum of $35 million (£22 million). News Corp had bought MySpace at the height of its powers in 2005 for $580 million dollars, but the monumental rise of Facebook saw MySpace quickly lose users, and as a result, its high valuation.