We7 music streaming site outlines plans for European expansion

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UK-based music streaming and MP3-selling site We7
have today announced plans to expand both their UK service and venture into new European territories following a new injection of funding.

Looking to take on the likes of Amazon, as well as the growing European reach of Spotify, the plans see We7 looking to launch in “multiple” unnanounced European nations by the end of 2011, even hinting at a possible US launch with other locations “further afield” teased.

This latest round of funding includes investment from musician Peter Gabriel, as well as Eden Ventures, Pentech Ventures and, somewhat surprisingly, chip giants Qualcomm.

“There’s no doubt in my mind that we’re on the cusp of seeing a massive change in how people consume music,” said We7 CEO Steve Purdham.

“People love music but not everybody wants limitless choice or has the time to search millions of songs.They want a music service that is easy to use, plays them music they like, entertains them and discovers new music for them. We7’s service and technology will be at the heart of such change on the web and mobiles.

“This change represents an outstanding global opportunity to create a highly valued business for consumers, the music industry and We7. Over the coming months, we7 will be announcing key partnerships alongside expansion plans into Europe.These developments will allow us to showcase what we7 can do by expanding the familiar medium of radio as a digital backbone to additional services we’ll be offering.”

Founded in May 2007, We7 currently serves 3 million monthly users in the UK, with a catalogue of songs numbering over 7.5 million songs.

Gerald Lynch