Apple TV set rumoured for this fall

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Apple-logo.jpgWe’re all familiar with the Apple TV box, the little unit that sits under your HDTV and pumps premium movie content into your living room. But what of an actual Apple Television set? That’s the rumour coming out of Daily Tech this morning, wh are claiming that an Apple branded TV is in the works, due to touch down this fall.

Speaking to an anonymous former Apple executive who says the set will “blow Netflix and all those other guys away”, the source claims that Apple will outsource the manufacturing of the TV toa “major OEM” with no problem teaming with Apple as “if you have to be competing with somebody, you want to be competing with yourself.”

This last bit we find hard to believe. Apart from the poorly received Motorola ROKR, Apple usually source multiple components from multiple manufacturers before eventually putting the parts together through their own Far Eastern factories such as FOXCONN. It seems unlikely that they would dream of partnering with Samsung, as the Daily Tech source claims they would.

That’s not to say an Apple TV wont eventually arrive; an app-based TV using the App Store and the massive iTunes catalgoue would be mightily impressive. Just dont expect to see it by this Fal.

Gerald Lynch