Bing is to become the new preferred search engine on RIM’s BlackBerry devices, the company revealed at their annual BlackBerry World conference today.
The move furthers the existing enterprise-focussed partnership between RIM and Microsoft, who will now work together to bring BlackBerry handsets to market that will feature deep Bing integration into the OS of the new smartphones.
“This goes way beyond a search box,” said Microsoft CEO Steve Ballmer, the event’s special guest. “Bing will be integrated into the BlackBerry experience starting this coming holiday season. Bing will be deeply integrated at the operating system level, going way beyond the application experience that is available today.”
“It really highlights how the mobile landscape is changing; the convergence of search, commerce, social and location-centric services, where Bing will provide intelligence and the organising layer in the cloud.”
“We’re focused on doing this in a way that protects users’ privacy,” added Ballmer in a thinly veiled stab at the recent location tracking debacle surrounding Apple’s iPhone and iOS operating system.