Nokia are to kill off the Ovi brand as part of the ongoing shake-ups for the Finnish mobile stalwarts.
Ovi Maps, the Ovi Store and all other services with the Ovi prefix will now become Nokia Maps, Nokia Store and so on and so forth, beginning in June of this year with the entire transition completed worldwide by 2012.
“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike,” said Nokia’s EVP and Chief Marketing Officer, Jerri DeVard.
“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”