Launching today from we7: a new mobile music service that works even when your phone doesn’t have internet access. Users can choose between a radio app which is free of charge, but for a monthly fee you can choose your own songs, albums and playlists.
This will set you back £9.99 per month, meaning the paid service is comparable to Spotify. While Spotify is also available for mobiles, we7 differs because it doesn’t require internet connection to work. The way this works is that we7 “charges” up your phone with music, using “innovative buffering and caching mechanisms” to store music data for when the phone ventures outside an internet area.
The free-to-use radio service will have several themes to choose from, like normal radio stations, with music selected from more than seven million songs. While it doesn’t explain exactly how, we7 reassures pay-as-you-go tariff users that using the service will not eat into their data allowances, meaning they will not risk run up expensive data bills.
“[we7] will transform radio listening across Europe as smartphones become the primary connected mobile device in the next few years,” says Steve Purdham, CEO of we7.
The app is available from Android Marketplace, first in Beta form. From April, we7 will launch versions for the iPhone, iPad and iTouch. Later in the year will follow versions for BlackBerry and Windows Phone 7.