As the internet future is looking increasingly mobile, Yahoo is believed to be planning a new service to deliver personalised content to users’ mobile phones.
Speculation has the new may break as soon as the Mobile World Congress in Spain later this month. Yahoo already tailors customers’ home pages according to their interest, gathering data from preferences, social media activity and search history to present relevant content. This new initiative is expected to take this service a step further and bring it to mobile phones and other portable devices.
The project has been the focus of a team of more than 50 engineers for the last several months, according to the New York Times which broke the story last night. Yahoo also intends to bring in outside publishers to create third-party apps.
This could potentially be a very clever move for Yahoo, In December the internet group shed 4%, or 600, of its employee base, and needs to turn things around to stop the decline in its audience base. Internet usage is increasingly moving towards portable devices, with sales of tablet computers expected to more than double this year, to 24.1 million units, according to research house Forrester. Optimising content for viewing on mobile devices should be a step in the right direction for Yahoo.