Merged mobile groups Orange and T-Mobile will hit the high street with its new brand name next Friday. Everything Everywhere will see the light of day first in Altrincham in Greater Manchester, followed by stores in Lowestoft, Evesham, Bishops Stortford and Eltham.
Phones from both Orange and T-Mobile will be available from the shops, as well as tablet computers and accessories. The group wants the shops to be more about technology education for users and not just sales. To this end, the trial shops will also offer free WiFi to customers, suggesting a new model of phone shops where people are encouraged to hang around a while.