Disney tucks into social media world by buying pre-teen network Togetherville

Social Media, Tech Digest news


The Magic Kingdom is now coming to the world of social media as Disney has bought Togetherville, TechCrunch has confirmed. This is a social network for kids under the age of ten, where parents sign up their children to take part in the usual social media activities.

This is in line with Disney’s stated goal of dominating the market for websites targeting mothers and their children. Not only is this a strong market to sell to advertisers, Togetherville also works to train children to become digital natives. Get’em while they’re young, and all that.

Users can engage with friends, play games, watch videos and create art on Togetherville, meaning the site works much like most other social networks. The main difference is that the whole thing is parent-supervised to ensure the content remains appropriate for kids. This is probably not a bad idea, with Facebook bullying becoming an increasing problem amongst young teenagers.

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