Sony’s range of web-connected Bravia TVs, blu-ray players and home cinema kits have just been updated with the Qriocity video on demand app.
“Video on Demand powered by Qriocity” (to give the service its full, clumsy moniker) will offer streamed rentals of movies from studios including Twentieth Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal International Television Distribution, and Warner Bros. Digital Distribution.
The service is also expected to hit PS3s in the near future, which is already served in the VOD stakes by the LOVEFiLM catalogue.
The service will hit compatible hardware as an over-the-air download, installing itself into the Xross Media Bar. Rental prices for Stand-def films start from £2.49, with newer movies costing from £3.49. HD content carries a £1-extra premium. Users can keep a film for 14 days, but must watch it within 48 hours of its first play.