Oh dear, oh dear: toymakers Hasbro have made quite a blunder here. Is your kid into Transformers toys? Then maybe you’d like to get your loved one “Spastic the Transformer” for Christmas? Or not, as the case may be.
Spastic forms part of the “Power Core Combiners 2011 Wave 2” range, and comes with “stunticons”, whatever they are.
It appears however that somewhere down the line the Hasbro team didn’t quite do its regional market research thoroughly enough though, as they were unaware that the term “spastic” isn’t the most savoury of brandings in some territories, especially in the UK.
Transformers fansite Seibertron brought this to their attention. Hasbro had this to say:
“Thank you for bringing this matter to our attention and for the opportunity to respond. The TRANSFORMERS brand intended no offense by use of the name “SPASTIC” for one of its products which has not and will not be available via traditional retail channels in Europe, including the UK. Thank you once again for notifying us about your concern. As a marketer of children’s products, input from parents, families and fans regarding their experiences with our brands is extremely important to us. Our goal is to have all families who enjoy our brands feel good about their purchases and experiences.”
So in a wise move, Hasbro have now pulled the UK launch of this model. Expect it to change hands between toy collectors for extortionate amounts in the years to come.
Via: The Register