MySpace has joined forces with Facebook in a bid to bring fresh users to its new-look site, calling the partnership “Mashup with Facebook”. How totally radical.
Re-modelling itself as an entertainment portal, MySpace has now integrated Facebook “Like” buttons to lure in more fans to its dwindling base. Your Facebook profile will also be used to give you personalised recommendations and subscription feed suggestions.
“We are thrilled to further our collaboration with Facebook through Mashup with Facebook,” said Mike Jones, CEO of Myspace.
“This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy.
He continued: “I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customized themselves as well as connecting to all their passions and to the Myspace community at large.”
Dan Rose, Facebook VP of partnerships and platform marketing at Dan Rose added: “Myspace is giving people an easy way to bring their favourite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start.”
It’s the final nail in the coffin for MySpace as a competitive social network. Zuckerberg must be literally bathing in money these days when even his closest competitor is feeding from his hand.