John Lewis binocular sales soar as kids watch for Santa

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John Lewis santa.jpgI don’t quite know whether to believe this story or not, but it’s very sweet nevertheless so let’s run with it. Apparently, according to John Lewis, sales of binoculars have increased 600% over the period of a week.

The reason? According to John Lewis it’s because children want to look out for Santa as he crosses the skies delivering presents. Says Justine Burgess, buyer for imaging at John Lewis. “We have identifed a continuing trend where sales of binoculars spike the week before Christmas Day.”

Pictured is Molly Baker looking out for Santa Claus in London’s Sloane Square using a pair of Nikon Action EX binoculars, priced at £167. Offering 12 x 50 magnification they also feature a long eye relief design so you should be able to make out Santa’s reindeers and even sleigh bells.

shinychris

4 comments

  • Thanks for making such a cool project. I’ve been checking the site for the Windows version, but I never left a comment about it. I know you are working hard and doing it for free so you shouldn’t feel rushed or anything.
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  • Post is nicely written and it contains many good things for me. I am glad to find your impressive way of writing the post. Now it become easy for me to understand and implement the concept. Thanks for sharing the post.
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  • May be there has been some sale representatives who set the fire about looking the santa claus in the sky distributing the gifts. It is quite funny as situations. Anyway a binocular at home has never been too much.

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