Wii to target "Halo-audience"

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Not content with outselling both the Xbox 360 and the PS3, Nintendo America boss Reggie Fils-Aime has claimed that the Wii can, and will, begin to attract even more users including more hard-core gamers as well as people that don’t currently play video games at all.

The Wii has blossomed in the casual market, which didn’t really even exist before its launch, but Fils-Aime believes that it can also more than hold its own it terms of attractiveness to more regular gamers.

He believes that titles such as The Conduit and Dead Space Extraction will be enough to win over the “Halo-audience” and titles like Wii Fit Plus will be enough to convince non-gamers into becoming Wii owners.

Fils-Aime said: “We’re not going to be satisfied just picking up that existing gamer. We have to reach beyond and get that consumer who doesn’t game. That’s the only way we’ll be able to continue growing as a company and as an industry.”

With the huge success the Wii has enjoyed since its launch, it would be foolish to write-off Fils-Aime’s claims. The Wii has continued to shock and impress the gaming industry and it isn’t really that hard to envisage the console becoming even more popular.

(via MVC)

TechDigest writer