EA mistakes Finsbury Park for Venezuela, hijacks petrol station

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Electronic Arts decided to disrupt North London’s rush-hour commuter traffic this morning by staging a mock hijack of a petrol station in Finsbury Park and giving away £20,000 worth of free petrol.

The jolly jape was all in aid of promoting Mercenaries 2: World in Flames, though there’s a strong chance that EA has lost two potential sales already — those of Lib Dem MP Lynne Featherstone, who said the games company should apologise to local residents, and of a man who waited for ten minutes to get out of his own driveway before having a right go at EA security guards.

Apparently, a queue of 40 drivers looked to get their tanks filled with free petrol, though given the current price of fuel, it’s likely only about five did.

(Via Sky)

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Andy Merrett