Up close with the Sony BRAVIA range: Part 2: Display technology

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Last time, we looked at how Sony’s BRAVIA range of TVs produce the optimum picture from any video source.

It doesn’t end there, though. There’s plenty more technology built in to these TVs to ensure that programmes and films look their best.

LCD Technology

Most of the BRAVIA TVs feature a state-of-the-art high performance LCD panel. These feature Advanced Contrast Enhancement, which monitors the brightness of the backlight and automatically adjusts contrast to ensure good detail levels, an ultra wide viewing angle of 178 degrees, and a non-reflective frame which helps to reduce reflections caused by artificial light sources in a room.

10-bit LCD panel

Additionally, some of the higher end BRAVIAs, including the X, W3000, and D Series, feature a 10-bit LCD panel which offers a smoother picture with more natural colours than standard 8-bit panels can.


The 70-inch X Series BRAVIA TV features Sony’s TRILUMINOS technology, featuring an LED backlight that boasts richer, stronger colours.

Together with Sony’s colour management algorithm, the LED-based TV offers rich shades and colour nuances unmatched by traditional CCFL sets.

Motionflow + 100Hz Technology

For fast-moving content, such as sports, Sony’s Motionflow + 100Hz technology assists in displaying more realistic video than standard TVs.

Using advanced algorithms, the technology inserts additional artificial frames, taking into account various factors from the surrounding frames. This smoothens out fast moving video, making it more enjoyable to watch.

24p True Cinema

When it comes to film, there’s a problem when a PAL-based TV tries to display a movie shot at 24fps. Not only does it have to insert extra frames, but it has to speed the film up slightly — hardly authentic.

Sony’s BRAVIA sets feature 24p “True Cinema” technology, which detects when a video source (such as a film being played through a compatible Blu-ray player) was shot in 24p, and adjusts accordingly. It switches off the Motionflow + 100Hz setting, turns on Cinema Mode, which ensures that dark scenes aren’t brightened too much, and any film grain is preserved, as well as Theatre Mode which preserves the original studio settings.

Together, these technologies ensure that the BRAVIA TVs always display the highest quality, most authentic picture.

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