Sky goes for Picnic – flexible broadband, phone and TV for terrestrial users

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Sky has announced Picnic – but no sandwiches and soft drinks here, this is Sky’s attempt to sell broadband, telephone and digital terrestrial television under a new brand to those who don’t fancy a dish.

It’s all about choice, take your pic(k) from any of the three services, all at a set price, with broadband offered up to 16MB and the TV package offering the likes of Sky Sports 1, Sky Movies, Sky One, a children’s channel and a factual channel, plus all the Freeview channels.

The Picnic TV service will be available through digital set-top boxes, made by a variety of companies and available on the high street. That means the boxes could differ – some with PVR functionality, others with pay TV services for example. Though saying that, only Sagem will be making the initial boxes.

Pricing and a launch date coming soon. Watch this space.

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Dave Walker