The company claims its scheme is the first of its kind in the UK. The first products to launch are Grundig’s 26, 32 and 37-inch LCD TVs with a more extensive range of offset products rolling out later in the year. The CarbonNeutral Company worked with Grundig to estimate the CO² produced for one year’s usage after purchase. For every 1kg of global warming gas emitted, Grundig is paying for 1kg to be saved through climate friendly projects.
These projects include methane capture in the USA, wind farming in India and forestry in the UK. Inside each Grundig product box, purchasers will receive more information about the projects and tips on how to determine and reduce their own carbon footprint further.
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