At the MIX07 conference in Las Vegas, the corporation is showing off a prototype to show how Radio 1 audiences could create, personalise and share their music playlists and related content via an easy-to-use service.
According to BBC Executive Producer Jason DaPonte: “The exciting prototype illustrates how we could enable audiences to enhance their online identity by receiving and creating content packages or ‘badges’. These could include music video, pictures and exclusive BBC interviews from their favourite bands or music events. Users could then share them directly with their friends and online communities as well as linking with other picture or social networking-based services. It would allow users to watch streamed media together during a conversation in instant messenger.”
“As the user’s online footprint expands, Radio 1 would be able to recognise their tastes and offer them even more of what they like. Prototypes such as this illustrate the BBC’s commitment to providing online services that are more open, personal and participatory than ever before, using the latest technologies to engage younger audiences.”
The project was developed using Microsoft Silverlight software and the new Windows Live Messenger application in conjunction with Siemens, AKQA and Ioko. It’s part of the BBC’s move to work with a greater mix of external production companies and strategic partners to be at the forefront of web innovation.