Vodafone uses Sagem for own-brand handsets

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Sagem annouced a couple of weeks back that it was designing entry-level handsets for Sony Ericsson. Now it has announced another deal – producing own-brand handsets for Vodafone.

Jens Schulte-Bockum, global director of terminals at Vodafone, said: “[Vodafone’s] strategy is intended to use Vodafone’s size and purchasing power to engage with the best white label handset makers and then use the power of the Vodafone brand to bring their products to market.”

The first of the Sagem handsets, scheduled to be launched in June this year, features a slim case and 65K colours – and that’s about all we know. But with such a quick turnaround, chances are that it’s an existing model with a Vodafone badge.

Sagem website

Via The Register

Dave Walker