eyeVio may launch internationally after Sony has seen what kind of reception it gets in Japan. Then, it might attempt to take on the might of Google’s YouTube.
Features will include the ability for users to select who is allowed to view their content, and for how long, which could lead the way to larger content producers making programmes accessible for a limited time and audience.
CEO Howard Stringer said that the launch was part of “Sony’s quiet software revolution”.
Sony promised that it would closely monitor the content posted on site, to minimise the risk of copyright violations. Easy to say that when you’re just launching, though.