Chiltern Railways has entered the second phase of its mobile phone ticketing project following a successful three-month pilot where 6,000 mobile phone tickets were sold.
They are the first UK rail company to offer barcodes on mobile phones as an alternative to paper tickets. Stage two of the project will further automate the system, adding two scanning devices to ticket gates at London Marylebone station to allow passengers to scan their own phones and open the gates.
Chiltern’s Commercial Director, Neil Micklethwaite, said that the scheme had been very successful so far, not only from a technological point of view, but with 99% of passengers saying that they would recommend the scheme to a friend.
The scheme currently works with Chiltern Railway’s E-day product, purchasable exclusively online, and allowing travel between Birmingham and Stratford-upn-Avon to London Marylebone for £5. Following customer demand, it will be extended to other tickets and routes.