Woolworths enters software market

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High street retailer Woolworths is set to release its own range of home PC software.

Working with white label software developer Formjet Innovations, it plans to offer seven software products including word processing, internet security, anti-virus, and “edutainment” packages. And with the exception of its anti-virus application, the software will be fully compatible with Microsoft products including Vista.

Woolworths isn’t the first retailer to try out the software market, Tesco launched a range //www.techdigest.tv/2006/10/tesco_pc_softwa.html last year. Like that range, it’s expected the the Woolies software will also go for the “value for money” price point.

Expect it sometime next month.

Woolworths website

Via The Register

Dave Walker

One thought on “Woolworths enters software market

  • The thing is, I thought that Tesco’s packages were also produced by Formjet. So in fact these are going to be no different, but just be sold through a new set of outlets – right?

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