Nooka Zot Classic watch

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There’s a glut of watches around these days that look good, but require several days of solid brainpower to work out how to tell the time with them. And typical of this new breed is the Nooka Zot Classic watch, designed by Matthew Waldman and featured over at men’s lifestyle blog Brandish.

How does it work? Well, let’s just say it involves dots, need a bit of button-pressing and is much slower than simply glancing at your PC screen or your mobile phone display or any of the other time displays you’ll have around you.

You’re not buying this for the time – you are buying it because it looks good and it’s another gadget to impress your friends with. Find out more about it, plus more cool watches and much much more at Brandish.

Dave Walker