Actually, it should be Lupus Sabene and you – because the big selling-point here is that you can change the fabric to whatever suits your mood or matches your room. If you want to change it, just clip on your choice of cloth onto the front cover and you have a new clock. Or at least, different to what it was five minutes previously.
Apart from that, this is a standard desktop (or bedside) alarm clock, made of a walnut veneer and stainless steel, with the time hovering under your cloth front. Three sample cloths are included – the rest is up to you.
As yet, no price is stated, but you can register your interest at the Suck UK site.