Yell launches new mobile search service
Yell has launched a new mobile application and mobile internet site, putting it head to head with services offered by Google and Yahoo.
The application provides full access to Yell’s listings, while also keeping track of regular requests, providing an auto-suggest function, and letting users ‘click to call’ businesses. It also provides zoomable maps, and lets users save info to their Contacts, or send it to friends via SMS.
Techscape has a full report on the new application, including Yahoo’s views on flat-rate data tariffs, making it work with GPS-equipped handsets in the future, and how advertising fits in.
Yell Mobile application