Creative drops MP3 player prices

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Creative is taking the battle (once more) to Apple, reducing the price of some of its bestselling models.

“Our new pricing strategy demonstrates our clear commitment to the consumer” said John Moseley, UK Marketing Manager, Creative Labs. “We will continue to offer consumers a wide range of competitively priced products, with pioneering functionality as well as ease of use and value for money”. The price drops affect the Nano Plus, Zen V and Zen V Plus models.

The 1GB Nano Plus drops from £49.99 to £44.99. The Zen V 1GB goes from £69.99 to £54.99, 2GB from £94.99 to £69.99 and 4GB from £119.99 to £99.99.

The Zen V Plus 1GB model is cut from £79.99 to £64.99, 2GB from £99.99 to £84.99, 4GB from £129.99 to £109.99 and finally the 8GB model drops from £169.99 to £159.99.

Creative website

Dave Walker