"Oi, where d'you think you're going?"

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Ever wished you could jump straight to the front of the queue like a celeb when you go to see your favourite band? Well if you’re a Virgin Mobile customer, now you can. Mobile Marketing Magazine reports that Virgin has launched a queue-jumping facility that runs at selected gigs at Carling Academy venues across the UK.

Ads at the venues give instructions on how to jump the queue by texting ‘Qjump’ to a dedicated shortcode number. In return, you get a barcode sent to your phone that you scan at a terminal to convert it to a ticket that lets you and a mate jump straight to the front of the queue while all the other suckers shout abuse at you and try to work out which obscure band you’re a member of. Clever eh?

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Dave Walker

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