The latest is Fossil’s Negative/Positive Display watch, designed by “postmodern architect” Frank Gehry. It displays the “mental time” in the designer’s own script. So, if it’s 11:30, the display shows “half past 11”. Clever eh?
Want to know more? For further details on this watch, plus many more and a huge number of other interesting non-watch (but still interesting) articles and features, check out Brandish.