Hanif Lalani, group finance director, told them that they were near to securing rights to show the latest Indian films on BT Vision. Britain’s diverse ethnic communities will be a key target audience for the service.
BT Vision has already secured content deals with many Western studios including Disney, MTV, Paramount Comedy, Dreamworks, Sony BMG and Universal.
It’s planning a big marketing drive in the New Year.
BT Vision will also try to step in to the user-generated content arena, allowing users to create their own channels using home-produced content.