First set of generic dot mobi domain names to be auctioned

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The first set of generic domain names under the new .mobi top-level domain is due to be auctioned off on 27th October at the T.R.A.F.F.I.C. East domain conference, Hollywood.

Unlike the free-for-all first-come first-served system used for previous TLDs, certain commonly used words and phrases will either be auctioned off or undergo a Request For Tender process by dotMobi. This should help to dissuade cybersquatters and ensure that some premium names are only taken by organisations who can provide quality web content for mobile devices.

The first set of 10 names are ‘celebs’, ‘cheaptickets’, ‘flowers’, ‘fun’, ‘gossip’, ‘hot’, ‘laugh’, ‘party’, ‘stockquotes’, and ‘wow’.

“Given the strong demand for .mobi domain names, bidding at this initial auction will most likely be exciting,” said Neil Edwards, CEO of dotMobi. “We anticipate that the winning bidders of these Premium Name sites will develop relevant and useful content for mobile Internet consumers.”

Apart from ‘stockquotes’, perhaps, this set seems to be targeting the entertainment market – I wonder what sort of sites will develop from these snappy names.

Andy Merrett