A new study by an audience measurement group shows that the two main players in the relatively small British mobile TV market are the BBC and Sky. It looked at mobile users’ watching of channels, websites and content titles, and found the most popular services were BBC with 33% and Sky Sports with 29%.
28% of mobile web users visited the BBC website via their mobiles, and 23% visited Sky Sports online. Only 3% of mobile users actually watched TV.
70% of mobile TV and Internet users are male.
Telephia’s European MD Reza Chady said that the BBC and Sky’s mobile strategies were working:
“Consumers are tapping into three screens—television, PC and mobile phone—for their news and entertainment. Broadcasters must develop an integrated strategy across the three screens to reach, maintain and expand their audience.”