Virgin Radio has redesigned and re-launched its web site to provide more focus on the music it plays and on interacting with its listeners. Interactive features will include listener-voted forums about favourite music and artists. They’ll only be created if there’s enough interest, so that should solve the empty forum problem common to new sites.
Visitors can also send in their own content including gig reviews and music news.
Digital media director James Cridland said “The new look site will take advantage of the site’s wealth of great music content which is currently hidden behind the station’s brand and content. This is the metamorphosis of turning a radio station site that also has music content into a site that is unashamedly aimed at people who enjoy the music we all love.”
Radio stations are increasingly using the web to enhance and add value to their programme offerings, particularly as people are even more likely to be listening to the radio as using other media whilst surfing the Net.
I visited the new site and it looks good. I couldn’t see any forums but maybe no-one’s voted on them yet.
What do you think of the site?