A study by Nomensa, a digital agency which specialises in perfecting online user experiences, has concluded that many of the top UK retailers do not conform to the internationally recognised Web Content Accessibility Guidelines (WCAG). That’s based on both human and automated tests carried out on their home and terms and conditions pages.
MD of Nomensa, Simon Norris, said that there were over 10 million disabled people in the UK, and that many of them found it difficult or impossible to use online retail stores. Even those wearing glasses, those with a mild visual impairment, or those suffering with RSI, could find many sites unfriendly to use.
“Many of the corporations audited invest millions each year in their Corporate Social Responsibility (CSR) programmes. Today I am calling on the boardrooms of these retailers to really start to take their online responsibility just as seriously.” he said.
It’s not all bad news, though, with John Lewis, M&S and Tesco being commended for showing particular consideration of accessibility issues.
Have you had problems with accessing online shopping sites?