ITV begins live streaming to 3 mobile network

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ITV started broadcasting live 24/7 to the 3 Network today, meaning 3’s mobile customers have the joy of being able to watch ITV1 and ITV Play wherever they are.

It will cost 49p per day to watch ITV Play, 99p per day to watch ITV1, and there’s also a £5 per month package giving unlimited access to 18 channels. Quite what these other 16 channels are I’m not sure – what’s the betting QVC is on there, along with Price Drop TV, Bid TV and, err… hey I don’t know all the Teleshopping channels OK?

ITV already has a deal with 3 to let customers download highlights packages (what, highlights of ITV1?) – but now if you’re out and about and haven’t pinged your PVR to record Emmerdale, you can watch it on your mobile. Woo-hoo.

Would you want to watch ITV1 on your mobile?

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Andy Merrett