Disney, the only studio to sign up with Apple to distribute movies via the iTunes Store (no surprises there, Steve), has reported a whopping 125,000 movie downloads in its first week of selling online in the US. That’s a cool $1m which should leave Disney, Apple and Steve feeling pretty happy.
Disney CEO Bog Iger said it meant that customers were seeking to get content in ‘multiple ways’. Whether they’re downloading them to view primarily on an iPod, or their computer, is unknown to us outsiders.
It will be interesting to see whether these figures will entice other studios to strike a deal with Apple. Licensing and other legalities remain an issue even for Disney, though they hope to add further titles over the coming months.
Hopefully by the time we get a sniff of movies in the UK there’ll be a decent line up to choose from – and all in time for the launch of iTV.