A recent news article suggests that over half of the UK population don’t know what a blog is.
One in five Brits believe that a blog is a slang term for a footballer’s wife or partner (that’s a WAG) or is a type of marshland (I think that’s probably a bog). One in ten think it’s an outside loo (err, that’s a bog again)
Only 45% actually know what a blog is – a website with articles posted in reverse chronological order (though that’s up for debate). That doesn’t mean that people haven’t visited a blog – they may just not have realised it.
Only one in ten people know what RSS stands for, though they may indeed use it. Instead, they’ll attribute it to a non-existent ailment (Repetitive Strain Syndrome) or Shakespearian group (Royal Shakespeare Society). Oh well.
My favourite: Over a quarter of 18-24s think a ‘wiki’ means something is ‘cool’, or is slang for taking a day of ill.
All this lovely, highly useful research was carried out by Ask.com who have launched a “Blog and Feed Search” for finding all those nuggets of important information in the world’s blogosphere. Who cares what it’s called…