BenQ launches 7 megapixel C740 and 5 megapixel C540 digital cameras.

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BenQ has announced two new digital camera models this morning – well, it’s actually the same model in all but name and pixels – the 7 megapixel C740 and the 5 megapixel C540 digital cameras.

Feature-wise, I can’t see any difference. Both have 3x optical zoom, a large 2.5-inch LTPS screen and a SMC (Super Multi-Coating) Pentax lens. They also include the usual anti-shake (known here as Shake-Free mode) and a high ISO portrait mode for clearer photos in a dark environment.

Both models also feature a PASM (Program AE/Aperture Priority/Shutter Priority/Manual) mode, which allows you to manually customise the aperture and shutter speed to your own preferences. Program mode controls the amount of light, aperture priority mode automatically sets the shutter speed for proper exposure (to control sharpness), shutter priority mode controls the shutter speed and exposure compensation to prevent blur when your subject is moving and the manual mode lets you be creative with the aperture and shutter speed.

And finally, there’s a direct printing mode, continuous movie recording with optical zoom, 13 scene modes, multi-metering and 3:2 and 16:9 special output sizes – 3:2 resolution mode for printing without trimming edges and 16:9 resolution mode for displaying on a 16:9 TV.

Both models are available this month, prices still to be confirmed.

BenQ website

Dave Walker