A recent survey suggests that a next-generation iPod phone (dubbed the iPhone) would not be a huge success, despite the Apple-fan rumours going round that appear to be clamouring for it.
A digital music survey of 3000 British consumers suggests that most people would either keep phone and music player separate, or want a phone that plays music rather than a music player that makes phone calls:
- 46% of those surveyed said they would prefer to use a phone that played media files.
- 21% said they’d use a music player on its own.
- Over one-third said they’d never use a combined phone and music player.
Over-45s were the most reticent about using a combined gadget, whereas most teenagers – whilst open to using an integrated machine, would rather use a phone that played music than a phone-enabled MP3 player.
Analysts say it reinforces figures that show iPod sales slipping whilst music-enabled mobile phones increase in popularity.
And yet, despite all this, yet other figures show that only 25% of people want to download music onto their phone at all.
So what have we got here? Well, if people are into downloading mobile music at all, they’d rather do it on something that’s a phone that happens to be able to play music, rather than on an MP3 player that happens to be able to make phone calls. I don’t understand the major difference myself, but I guess it’s all about perception.
Would you use an iPod phone?