YouTube seeks record companies' music video content deals

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We reported yesterday that YouTube was said to be in negotiation with various record companies to get their music video content legitimately onto the service.

The Interactive Investor has reported that both US labels Warner Music and Universal Music, and the UK’s EMI music, are all in some kind of discussion with the network. Details are very sketchy at present, and it will be interesting to see how YouTube deals with the issues of copyright and content ownership which the record companies will undoubtedly raise.

It seems that this is a new trend towards getting legitimate music video content from major labels onto video-sharing sites. Whether it will enhance the experience or detract from the home-grown, user-led feel of YouTube remains to be seen.

What do you think? Legitimate music videos on YouTube a good idea?

Andy Merrett
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