Microsoft the UK's favourite brand?

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Recent research for the branding consultancy Superbrands shows that Microsoft is the UK’s favourite brand – and that’s apparently across all sectors, not just tech. They beat the BBC (second place), but interestingly they completely trounced Apple, down in 25th. Maybe the iPodders weren’t listening when the question was asked.

Google made 6th place, Nokia 12th and BT 21st.

I’m not sure how many people were polled, and whether the survey was undertaken outside Microsoft’s UK HQ in Reading, but anyway…

A second survey polling marketing experts painted a slightly different picture, with Apple second, Microsoft fourth, and Google way down in sixtieth place.

What’s your favourite tech brand of the moment?

Andy Merrett
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