C’mon, we all know that when a company tells us something is free, that it’s not really.
There’s always something to pay, somewhere, or some tie-in.
Though the Advertising Standards Authority received complaints about Carphone Warehouse‘s advertising of its broadband offering as ‘free’ when it involved an 18-month tie-in to one of its talk packages, they’re still allowed to call it ‘free’ because broadband is also bundled with another package.
Or something like that… it’s all a bit contrived.
Why can’t everyone agree that there’s no such thing as truly free broadband, and move on?
Oh yeah: marketing.
With Sky entering the arena offering yet more ‘free broadband’ the confusion can only get worse. More choice for consumers is great, in principle, but misleading plans and contracts don’t help consumers.
I’d rather go with a package that from the start simply says that you sign up for x months at £y per month.
Are you convinced by these ‘free’ broadband offerings?