HMV, in conjunction with Digital Rum, has launched a new service allowing customers to Txt2Buy CDs, DVDs and games directly from their mobile phones. The Txt2Buy service allows customers to respond immediately to HMV adverts appearing in the press, using their credit/debit cards to buy products wherever you are in the world.
From 5th June, HMV will place a series of adverts in national magazines and newspapers with a unique ordering code for new music, film and games titles. Text back to a shortcode number, and receive a mobile internet link to a secure site where you can pay using your credit/debit card details.
With the order complete, the album, movie or game is posted out. No pre-registration is required, though there is the option of saving card details to a secure ‘mobile wallet’ to speed up subsequent purchases.