Pure always go slightly off the mainstream in terms of looks with their DABs and their new budget model, One, certainly makes a mark in black, white and most obviously, a bold pink.
The One has 20 combined DAB and FM presets and one-touch tuning, plus full details of the music via scrolling text display. In addition, the One has a few features not usually seen on a sub-£50 DAB, including kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control and textSCAN – which lets you pause and control scrolling text, so you can grab a pen and paper to note down song titles, web addresses and so on.
It also features Intellitext, which is on-demand access to DAB extended text broadcasts for things like the latest sports news or news headlines. The broadcaster sends specially formatted scrolling text, and the One categorises and stores it for retrieval at the your convenience.
The sub-£50 market for DABs has become very competitive, but the One certainly looks worth considering when it hits the stores in May.